You didn't get to this level without being great at what you do.

Now let's make sure others know it too

I help partners, founders, and senior leaders in professional services firms develop the confidence and capability to originate in a way that feels completely natural to who they are.

Here’s what I hear, again and again.

“I know I should be doing more business development. I just find the whole thing uncomfortable.”

You’ve built real expertise and earned your position. But at some point — through a promotion, bigger targets, or pressure to sell — it started to feel like you were playing someone else’s role.

The best originators I’ve worked with aren’t the loudest people in the room.

They’re curious. They listen well.
They add value long before they ask for anything.
They show up as themselves.

Those qualities? You almost certainly already have them. My job is to help you start using them commercially.

Hello, I’m

Steve Abramson

I spent over three decades as a senior sales partner in professional services, including senior roles at KPMG and IBM and originated work with some of the world’s most recognised companies: Unilever, Coca-Cola, Tesco, Diageo, and others.

I’m not a trainer who built a framework. I’ve lived every part of business development from the first meeting to signed engagement, many hundreds of times. I hold various advisory board positions with consulting firms today, which means I’m constantly in conversations about what’s actually working and what isn’t.

Credential Strip

Career Sales
£ 0 m+
Countries
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Years Practical Sales Experience
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Years Experience Leading, Coaching And Advising
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CSuite Relationships Built
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FTSE100 firms - Boardroom Credibility
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Leaders Supported
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Dan Baker
Dan Baker
CFO at Restore plc

I’ve known and worked with Steve for approaching a decade, in various guises: advisor, sounding board and coach to me personally, and more recently as a coach to a key member of my leadership team.

Steve’s calm personal brings an unusual combination of commercial experience, strategy, and presence. What I value most about him is judgement and integrity; he can be direct when needed, and always both measured and grounded in the realities of leadership. He has the ability to challenge constructively and to create space for honest, thoughtful reflection.

I would recommend without hesitation to anyone looking for an experienced, commercially minded advisor and coach.

Patrick Winters
Patrick Winters
Food & Beverage Industry advisor | Retail, FMCG & QSR | Driving Growth, Strategy & Commercial Performance

I worked with Steve at a pivotal point in my career, shortly after becoming a Partner at Baringa. At that stage, I was looking to strengthen my business development and origination capability and to do so in a way that felt authentic, structured, and sustainable. Steve was exactly the right coach for that moment.

What I valued most was Steve’s calm, highly credible perspective. He brings deep experience from decades at senior levels in professional services, but he never defaults to theory or generic sales playbooks. Instead, he helped me think clearly about where my strengths lay, how clients actually experienced me, and how to turn that into a more deliberate and confident approach to origination.

Our work was practical and grounded in real situations, including specific client conversations, pipeline decisions, and how I showed up internally as a Partner. Steve has a sharp commercial instinct and a knack for asking the question that gets to the heart of the issue without making it feel forced or uncomfortable.

As a result of our work together, I became more intentional and confident in my business development approach, with a clearer sense of where to focus my time and how to engage clients in a way that felt natural to me. Just as importantly, I developed habits and ways of thinking that continue to serve me well beyond the coaching itself.

I would strongly recommend Steve to Partners or senior leaders who want to improve their commercial impact without losing their authenticity. He brings judgement, integrity, and a genuine desire to see people succeed, qualities that make a real difference at Partner level.

Ronnie McCombe
Ronnie McCombe
Experienced Chair of Private equity backed businesses.

I’ve worked with Steve for over ten years, both as a colleague at KPMG and later in a high-growth business, and I rate him very highly.

At KPMG, Steve was one of the strongest relationship developers and originators I worked with. He combines a genuine ability to build trust with senior clients with a sharp understanding of how to translate relationships into sustainable commercial outcomes in a professional services environment.

We later worked together again in a fast-growing company, where I saw Steve play a key role in originating and growing some of the firm’s largest and most important clients. He brings real tenacity and resilience to his work, alongside strong judgement and a calm, credible presence at Board level.

Over many years, I’ve also seen Steve operate very effectively as a mentor, advisor and executive coach. His input is thoughtful, grounded in deep experience, and always focused on what will genuinely move a professional services firm, and its leaders, forward.

Steve brings gravitas, integrity and sound commercial judgement to everything he does. I’ve consistently valued his perspective and judgement, and he is someone I trust and continue to seek out. I would not hesitate to recommend him to leaders in professional services looking for experienced, trusted counsel.

Mark Raddan
Mark Raddan
CEO at Interpath

I’ve known Steve both as a colleague and through our work together over many years, and I hold him in very high regard.

I saw Steve’s impact firsthand through his ability to originate and develop senior client relationships. He introduced me to two major organisations - Tesco and Boots - and I experienced directly the quality of his relationships, his credibility with senior stakeholders, and his ability to open and develop meaningful commercial opportunities built on trust.

As my own leadership responsibilities grew, I asked Steve to work more closely with the business. Over many years he has guided members of my leadership team, and more recently I’ve engaged him as a Special Advisor to Interpath and as an Executive Coach to my senior team, particularly around go-to-market strategy and origination.

Steve brings deep professional services experience, strong commercial judgement and real gravitas. He understands what it takes to build and sustain senior client relationships, and he is highly effective at helping leaders think clearly about growth, positioning and execution.

I see Steve as a genuinely outstanding originator and relationship developer, and as someone whose counsel I trust and value. I would readily recommend him to CEOs and leadership teams in professional services looking for experienced, credible support in building growth through relationships

Oshobugie Idogho
Oshobugie Idogho
Founder @ RAD Consulting | Forbes 30 under 30 | Tech Board Advisor/ NED

I’ve had the privilege of working closely with Steve Abramson as an advisory board member at RAD, and his impact on the business has been profound.

Steve brings exceptional commercial acumen and a genuinely strategic mindset. He has an instinctive ability to cut through complexity, focus on what truly matters (less time on fluffy sales decks more time taking action), and guide decision-making with clarity and intent. His counsel has helped sharpen our thinking, strengthen our positioning, and drive better commercial outcomes.

What truly sets Steve apart, however, is his calm, senior presence, particularly in challenging or uncertain moments for my business. He has a rare ability to create confidence and perspective when it is most needed, balancing pragmatism with ambition. His advice is grounded, thoughtful, and always delivered with integrity.

Over time, Steve has become far more than an arm’s length advisor. He is a trusted confidant, a passionate champion of the business, and someone whose belief in RAD has been both motivating and reassuring. His credibility and judgment inspire trust across leadership conversations, and his support has made a meaningful difference to me personally and to the company as a whole.

Any organisation would be fortunate to have Steve in their corner, as an advisor, sounding board, and trusted partner.

Three ways we can

work together

Offer 1: Executive Coaching and Advisory

Personalised relationship for leaders carrying commercial responsibility. We work on your confidence, your pipeline, and your ability to convert.

Offer 2: Retained Advisor to the Board

Strategic advisor to consulting and professional services firms looking to accelerate growth. Board-level thinking and commercial insight, available when you need it.

Offer 3: The Sales Sherpa Programme

A six-month cohort programme for senior professionals ready to become confident originators. Masterclasses, one-to-one coaching, deal mentoring, and a peer group who understand exactly what you’re going through. Maximum 20 places